october 28, 2025

LONDON

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Welcome to Campfire by Affinity

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date
October 28, 2025
venue
12 Hay Hill
location
12 Hay Hill, Mayfair London, W1J 8NR
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Private-capital teams are drowning in emails, data, and shifting markets—just as competition for top deals peaks. Affinity Campfire 2025 lands in London on 28 October 2025 to show how leading firms turn that noise into deal-moving insight.

Spend the afternoon with peers and learn how to streamline workflows, unlock your network’s hidden value, and transform data overload into actionable signals. From smarter sourcing and fundraising to practical AI integration, you’ll take home proven tactics, hands-on demos, and real-world success stories you can deploy immediately.
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agenda

Agenda coming soon...
Time
Session
Speakers
Location
9:15 am
Breakout session

Keynote and Product Vision

Ken Fine, Affinity

Andy Bryson, Affinity

Ventana Room

Keynote and Product Vision

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Breakout session

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10:15 am
Breakout session

Coffee Break

Coffee Break

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Breakout session

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10:30 am
Breakout session

Behind the stack: How Samsung Next powers a scalable VC engine

Jinny Lee, Samsung Next

Sam Campbell, Samsung Next

Ventana Room

Behind the stack: How Samsung Next powers a scalable VC engine

How does a CVC keep pace with over 4,000 startups a year while staying lean, collaborative, and integrated across a global enterprise?In this session, Samsung NEXT’s Jinny and Sam walk through the practical workflows and tools that power their investment process, from sourcing and diligence to post-investment engagement. You’ll learn how they track key performance metrics, structure status-driven workflows to align cross-functional teams, and share curated pipelines to avoid crossed wires. Whether you’re just getting started with Affinity or looking to go deeper, this session offers a ground, repeatable blueprint for building a modern VC stack.

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Breakout session

Driving 5x faster deal sourcing with Affinity

Grace Hall, Affinity

Hawthorne Room

Driving 5x faster deal sourcing with Affinity

In a competitive venture landscape, speed and precision in sourcing can make the difference between landing the perfect deal or missing it entirely. In this Campfire session, Grace Hall, Principal CSM at Affinity, showcases how firms are using Affinity Sourcing to discover and engage with opportunities up to 5x faster.

We’ll explore how Affinity’s centralized, data-driven sourcing engine—natively integrated with your CRM—helps teams uncover high-potential companies earlier, monitor them through growth signals and watchlists, and seamlessly move qualified opportunities into their pipeline. Hear firsthand how Affinity Sourcing users are transforming their sourcing processes to deliver better outcomes for their teams and portfolios, while eliminating the inefficiencies of disconnected tools and scattered data.

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11:15 am
Breakout session

Insights across the capital spectrum: Data-driven strategies in a competitive market

Kyle Duffy, Gradient Ventures

Andrew Brackin, Gradient Ventures

Jonah Surkes, Generation IM

Rebecca Campbell, Affinity

Ventana Room

Insights across the capital spectrum: Data-driven strategies in a competitive market

How are top firms finding an edge when capital is tighter, competition is fiercer, and expectations for portfolio support are higher than ever? In this fireside chat, Affinity CTO Rebecca Campbell sits down with leaders from top firms to explore how investors are evolving their sourcing strategies and scaling portfolio impact.

You’ll hear firsthand how these teams are:

  • Identifying and prioritizing the right opportunities, faster
  • Supporting portcos with systems that go beyond founder intuition
  • Using relationship and data signals to guide decisions across the investment lifecycle

Whether you’re refining your sourcing model or expanding your platform team’s reach, this session will offer a look at what’s actually working across the capital spectrum—and how the most effective firms are putting their data to work.

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Breakout session

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12:00 pm
Breakout session

Dealmaker Awards

Veronica Mora, Affinity

Jesse Lott, Affinity

Ventana Room

Dealmaker Awards

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Breakout session

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12:15 pm
Breakout session

Lunch and Networking

Lunch and Networking

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Breakout session

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1:15 pm
Breakout session

How Speedinvest built a strategic fundraising engine

Lukas Huber, Speedinvest

Ventana Room

How Speedinvest built a strategic fundraising engine

For Speedinvest, Affinity has become the system of record for tracking, enriching, and engaging with prospective LPs. In this session, Lukas Huber shares how Speedinvest evolved from fragmented spreadsheets to a centralized, strategic fundraising engine in Affinity. He’ll walk through how the team rebuilt its LP tracking process ahead of its latest fundraise using: enriched Opportunity lists, synced records, and dashboard reporting to monitor outreach, pipeline momentum, and LP history in one place. Whether you’re just starting to bring your LP pipeline into Affinity or looking to turn it into a strategic advantage, this session will give you a clear view into what a modern fundraising workflow can look like.

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Breakout session

Getting your data out of Affinity: Use cases for API v2

Ben Docksteader, Affinity

Hawthorn Room

Getting your data out of Affinity: Use cases for API v2

Modern private capital teams don’t just rely on data—they operationalize it. In this tactical, product-led session, Affinity Principal Product Manager Ben Docksteader will walk through how firms are using Affinity’s API v2 to extract activity data and notes and move it into their own systems—like a data warehouse—for custom analysis, reporting, workflow automation, and building your own AI applications.

You’ll learn:

  • How to automate data extraction and enrichment using API v2
  • Common use cases for syncing Affinity data into internal tools and reporting pipelines
  • What’s new and what’s to come for API v2

Whether you're building out a modern data stack or just want to streamline your reporting workflows, this session will give you the foundations and best practices for getting Affinity data where you need it most

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2:00 pm
Breakout session

Rewiring private capital: A look into AI’s expanding impact on deal flow

David Hefter, BlackRock

Ventana Room

Rewiring private capital: A look into AI’s expanding impact on deal flow

As artificial intelligence and automation transform industries, they are also reshaping how private capital firms source, evaluate, and win deals. In this fireside chat, we sit down with David Hefter, BlackRock’s AI Champion for Investments - Private and Public, to discuss how AI is enabling smarter sourcing, faster execution, and deeper insights—while preserving the relationship-driven nature of private capital. Our speakers will share their perspectives on how firms are adapting workflows, what technologies are proving most impactful today, and how they see AI shaping the future of dealmaking.

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Breakout session

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3:00 pm
Breakout session

Notable Capital's approach to revenue-generating connections and founder success

Dave Grenetz, Notable Capital

Bailey Dickey, Notable Capital

Ventana Room

Notable Capital's approach to revenue-generating connections and founder success

At Notable Capital, business development isn’t just a support function—it’s a core value driver for portfolio companies. In this Campfire session, Notable team members Dave Grenetz, SVP of IT, and Bailey Dickey, SVP of Networks, share how their team uses Affinity as the hub of a tech stack purpose-built to deliver revenue-generating introductions for their founders and build high impact relationships.


They’ll walk through how they’ve integrated Affinity with tools like Notion and a dedicated email workflow to capture and track introductions at scale, as well as how custom fields and automations keep context and follow-ups aligned to this key metric. You’ll also hear how they’re exploring the next frontier—AI-driven workflow automation—to make their BD efforts even more impactful, efficient, and scalable

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Breakout session

From origination to exit: Best practices for scaling PE workflows

Kyle Turner, Affinity

Jamie Shafer, Affinity

Hawthorn Room

From origination to exit: Best practices for scaling PE workflows

From origination to value creation and exit, private equity teams face growing pressure to move faster, operate more efficiently, and differentiate through stronger networks. In this tactical, use-case-driven session, Affinity’s Kyle Turner (Solutions Engineering) and Jamie Shafer (Product Management) will share the best practices top-performing PE firms are using to get more value from Affinity.

You’ll learn how firms are:

  • Enhancing deal origination with structured prospect tracking and early funnel visibility
  • Managing complex deal pipelines with greater collaboration and control
  • Deepening key relationships with bankers, sponsors, management teams, and strategic acquirers
  • Integrating Affinity across systems to eliminate silos and drive firmwide adoption

Whether you’re refining your origination strategy or scaling your tech stack, this session will offer a clear blueprint for how private equity firms are using Affinity to drive success.

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3:45 pm
Breakout session

Reinventing the diligence playbook with Chamaeleon and BDev

Keshia Theobald, BDev Ventures

Nuno Gonçalves Pedro, Chamaeleon

Ventana Room

Reinventing the diligence playbook with Chamaeleon and BDev

What does a modern, high-conviction diligence process look like in 2025?This session brings together two bold voices in private capital: Keshia Thebald-van (BDev Ventures) and Nuno Gonçalves Pedro (Chamaeleon.vc to explore how they’re reinventing due diligence from opposite but complimentary directions. This session will unpack the foundational beliefs driving each firm’s approach to diligence; how Affinity and AI power repeatable high-signal evaluations; and where the traditional model of due diligence falls short.Expect a fast-paced, idea-rich discussion between the two firms pushing the boundaries of what modern investing can be.

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Breakout session

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4:30 pm
Breakout session

Close

Ventana Room

Close

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Breakout session

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4:45 pm
Breakout session

Networking, Drinks, and Canapés

Patio

Networking, Drinks, and Canapés

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Breakout session

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Agenda coming soon.
Stay tuned!
time
session
speakers
room
9:00 AM
Breakfast & registration
At Campfire—Affinity's customer conference—we'll explore what it means to be a part of the leading Relationship Intelligence ecosystem. And how industry-leading dealmakers use Relationship Intelligence technology to fuel growth, manage pipelines, and focus on what matters most as the market evolves
N/A
Ventana Room
10:00 AM
Welcome & CEO Keynote
At Campfire—Affinity's customer conference—we'll explore what it means to be a part of the leading Relationship Intelligence ecosystem. And how industry-leading dealmakers use Relationship Intelligence technology to fuel growth, manage pipelines, and focus on what matters most as the market evolves
Ray Zhou
Ventana Room
10:30 AM
Break
At Campfire—Affinity's customer conference—we'll explore what it means to be a part of the leading Relationship Intelligence ecosystem. And how industry-leading dealmakers use Relationship Intelligence technology to fuel growth, manage pipelines, and focus on what matters most as the market evolves
N/A
Ventana Room
10:45 AM
Finding, funding, and flourishing: expert insights on calculated investing
At Campfire—Affinity's customer conference—we'll explore what it means to be a part of the leading Relationship Intelligence ecosystem. And how industry-leading dealmakers use Relationship Intelligence technology to fuel growth, manage pipelines, and focus on what matters most as the market evolves

Ventana Room
11:15 AM
Coffee
At Campfire—Affinity's customer conference—we'll explore what it means to be a part of the leading Relationship Intelligence ecosystem. And how industry-leading dealmakers use Relationship Intelligence technology to fuel growth, manage pipelines, and focus on what matters most as the market evolves
N/A
Ventana Room
11:25 AM
Product Roadmap Vision
At Campfire—Affinity's customer conference—we'll explore what it means to be a part of the leading Relationship Intelligence ecosystem. And how industry-leading dealmakers use Relationship Intelligence technology to fuel growth, manage pipelines, and focus on what matters most as the market evolves
Andy Bryson
Ventana Room

speakers

Speakers coming soon...
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